Guides

Practical writing on consent and tracking, for people who run a website and want to know what actually happens on it.

• Google Consent Mode v2 explained
  What Google Consent Mode v2 is, why Google Ads and Analytics require it in the EEA, relevant consent signals, and how to check that it actually works on your own website.
• How to check consent in Google Tag Manager
  A practical walkthrough of consent settings in Google Tag Manager: where to find them, why a tag without them runs anyway, and how to test that no really means no.
• What actually happens when someone clicks “Reject all”?
  Most banners show the right choice in the interface but do not stop sending data. Here is how to test what your website actually does after a no , step by step, with what to look for.
• Cookie consent requirements in the EU and EEA
  What the law requires of consent to cookies: when it is needed, what makes it valid, which exemptions exist, and what in practice makes a banner invalid.
• Cookie banners on WordPress: getting it right
  A practical guide to consent on WordPress: why a plugin alone rarely suffices, where the tracking actually hides in your theme and plugins, and how to test that no works.
• What regulators actually look for in cookie banners
  European data protection authorities agreed a common position on cookie banners. Here are the practices they examined, what they concluded, and what it means for your own banner.
• Free cookie banners: what you get and what you do not
  An honest look at free consent solutions: what they usually cover, where the limits are, when free is enough, and what to test before trusting any banner regardless of price.
• How to choose a consent solution
  A checklist for evaluating cookie banners and consent platforms: the six questions that decide it, how to test a solution before committing, and which features rarely matter in practice.

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